Masterclass
FIND YOUR PEOPLE:
THE COLLECTOR ATTRACTION BLUEPRINT FOR ARTISTS
TRANSFORM HOW YOU SEE YOUR AUDIENCE–DEFINE WITH CLARITY, LOCATE WITH INTENTION, CONNECT WITH IMPACT
Why this workshop
is for YOU
YOU'VE POURED YOUR HEART INTO YOUR ART–BUT TOO OFTEN, IT FEELS LIKE YOU'RE SPEAKING TO EMPTY ROOMS. YOU POST, YOU SHARE, YOU PROMOTE...
BUT WHO IS LISTENING?
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You're tired of chasing "anyone" who'll look at your work instead of meeting those who get it.
-
You want more than likes–you want real connection, meaningful engagement, people who will invest in your creativity.
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You know there are collectors, fans, supporters out there–but you don't know where to find them or how to invite them in.
Why this workshop
MATTERS
BECAUSE "AUDIENCE" IS NOT A NUMBER–IT'S A MATCH. IT'S NOT "EVERYONE WHO LIKES ART", IT'S THE PEOPLE WHO RESONATE WITH YOU.
WHEN YOU KNOW YOUR IDEAL CLIENT, EVERYTHING CHANGES: YOUR CLARITY, CONFIDENCE, MARKETING, PRICING–AND YOUR ENERGY. YOU STOP FEELING SCATTERED AND START SHOWING UP WITH INTENTION.
BECAUSE SHOWING UP IN THE WRONG PLACES–OR WITH A MESSAGE THAT ISN'T ALIGNED–FEELS EXHAUSTING. IT WASTES TIME, ENERGY, AND HEART.
What you'll walk
AWAY WITH
SESSION ONE: CLARITY ON THE IDEAL CLIENT
What we'll cover:
WHY NOT EVERYONE IS YOUR AUDIENCE–AND HOW KNOWING EXACTLY WHO IS CAN TRANSFORM YOUR CAREER
HOW TO IDENTIFY THE DIFFERENCE BETWEEN CASUAL FANS, SUPPORTERS, AND TRUE COLLECTORS
DISCOVER THE PSYCHOLOGY OF ART BUYERS–WHAT MOTIVATES THEM, WHAT STOPS THEM, AND WHAT MAKES THEM SAY YES
GUIDED EXERCISE TO BUILD A CLIENT AVATAR PROFILE
By the end of this session, you'll have:
A CRYSTAL-CLEAR PICTURE OF YOUR IDEAL CLIENT SO YOU CAN STOP GUESSING WHO YOUR ART IS FOR
A POWERFUL WORKSHEET YOU CAN USE AGAIN AND AGAIN TO REFINE YOUR CLIENT PROFILE AS YOU GROW
RELIEF FROM THE "SHOUT INTO THE VOID" FEELING–BECAUSE YOU'LL FINALLY KNOW WHO YOU'RE TALKING TO
SESSION TWO: WHERE TO FIND THEM
What we'll cover:
THE BIGGEST MISTAKE ARTISTS MAKE WHEN LOOKING FOR BUYERS–AND HOW TO AVOID WASTING TIME ON THE WRONG PLATFORMS
ONLINE SPACES WHERE YOUR IDEAL CLIENTS ARE MOST LIKELY TO ENGAGE WITH YOU
OFFLINE OPPORTUNITIES–EVENTS, SPACES, AND COMMUNITIES THAT MOST ARTISTS OVERLOOK
HOW TO MAP YOUR VISIBILITY SO YOU CAN FOCUS ONLY ON THE CHANNELS THAT MATTER
A SIMPLE FRAMEWORK TO EVALUATE: "IS THIS WORTH MY TIME?"
By the end of this session, you'll have:
A PERSONALIZED VISIBILITY MAP SHOWING WHERE YOUR PEOPLE ARE–AND HOW TO MEET THEM THERE
CLARITY ON WHAT PLATFORMS, EVENTS, OR COMMUNITIES TO FOCUS ON (AND WHICH ONES TO IGNORE)
THE CONFIDENCE OF KNOWING YOU'RE SHOWING UP IN THE RIGHT PLACES–WHERE OPPORTUNITIES NATURALLY OPEN UP
SESSION THREE: CONNECTING & NURTURING RELATIONSHIPS
What we'll cover:
HOW TO START CONVERSATIONS WITH POTENTIAL COLLECTORS WITHOUT FEELING SALESY
STORYTELLING TECHNIQUES THAT MAKE YOUR ART FEEL UNFORGETTABLE TO THE RIGHT PEOPLE
THE JOURNEY FROM STRANGER TO FOLLOWER, SUPPORTER, COLLECTOR, AND ADVOCATE
HOW TO GENTLY INVITE SOMEONE TO ENGAGE, BUY, OR COMMISSION WITHOUT PRESSURE
SIMPLE SYSTEMS FOR FOLLOW-UP AND STAYING VISIBLE–WITHOUT BURNING OUT
By the end of this session, you'll have:
AN ENGAGEMENT SCRIPT FOR HOW TO TALK ABOUT YOUR ART IN 2-3 SENTENCES WITH CONFIDENCE
A RELATIONSHIP-BUILDING STRATEGY THAT TURNS CASUAL INTEREST INTO LASTING SUPPORT
TOOLS TO MAKE CONNECTING WITH YOUR IDEAL CLIENTS FEEL AUTHENTIC, NATURAL, AND ENJOYABLE
Who is this
workshop FOR
This workshop is for you if you:
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ARE ARTIST / CREATIVE WHO HAS FELT YOUR WORK IS TOO NICHE TO "MATTER"
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FEEL SPREAD THIN TRYING TO MARKET EVERYWHERE BUT NOT MAKING REAL CONNECTIONS
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WANT TO SELL, EXHIBIT, BE COMMISSIONED, OR ENGAGE WITH PEOPLE WHO TRULY VALUE YOUR WORK–NOT JUST "LIKES" OR SURFACE ATTENTION
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ARE READY TO MOVE FROM GUESSING ("IS THIS MY AUDIENCE?") TO KNOWING, OWNING, SHOWING UP
It's not for you if you:
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WANT INSTANT SALES WITHOUT DOING ANY INTERNAL OR EXTERNAL WORK
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AREN'T READY TO LOOK HONESTLY AT YOUR OWN VOICE, VALUES, OR WHAT AUTHENTICALLY MOVES YOU
WHAT'S
INCLUDED
Three live sessions (90 minutes each)
Worksheets: ideal client profile template, visibility map, engagement scripts
Q&A time to apply the learning directly to your art and situation
Bonus: Done-for-you follow-up email templates to nurture your audience
WHY INVEST IN THIS WORKSHOP?
After you finish, you'll be able to:
SPEAK ABOUT YOUR ART IN A WAY THAT ATTRACTS THE RIGHT PEOPLE–CONFIDENTLY, CLEARLY, UNIQUELY
WASTE LESS TIME ON PLATFORMS OR METHODS THAT DON'T BRING YOUR PEOPLE IN
BUILD CONNECTIONS THAT LEAD TO REAL ENGAGEMENT, SALES, COMMISSIONS, OR OPPORTUNITIES
REPLACE THE OVERWHELM & "SHOULD-DO'S" WITH AUTHENTIC ACTION THAT FEELS ALIGNED
WHAT IF I'M JUST STARTING?
Perfect. This workshop is designed to serve artists at any stage. If you're just starting to find your voice, this gives you clarity early–and saves you from wandering. If you already have followers, you'll sharpen your message, align your reach, and deepen your connection.
3-PART WORKSHOP
FIND YOUR PEOPLE:
THE COLLECTOR ATTRACTION BLUEPRINT
FOR ARTISTS
SESSION 1
29 OCTOBER | 3 PM EASTERN TIME (7 PM UK)
SESSION 2
5 NOVEMBER | 3 PM EASTERN TIME (8 PM UK)
SESSION 3
12 NOVEMBER | 3 PM EASTERN TIME (8 PM UK)
EARLY BIRD PRICE
EUR 199
Ends of Sunday 19 October
WHO WILL GUIDE YOU?
HEY,
I'M
MONA
Mona Lerch is a self-taught contemporary mixed-media visual artist and entrepreneur based in the Czech Republic. She's also the brain, heart and soul behind Women United ART MOVEMENT, a huge women-in-the-arts supporter and passionate coach.
After graduating with an MSc in Criminology from London Metropolitan University, she pursued a career in internal security specializing in counterterrorism and hybrid threats while continuing with her creative passion – dancing, teaching and choreographing for one of the most prestigious dance studios in Prague, Czech Republic.Shifting her attention towards visual arts, she's exhibited her work in Europe, the US and Canada, both physically and online. Her work is held in private collections in the Czech Republic, Slovakia, Germany, Italy, United Kingdom, Ireland, United States, Austria, The Philippines, Australia, and The Hendrix, Jersey City Luxury Rentals, US.
When not making art, Mona focuses on podcasting, editorial design (Women United ART MAGAZINE, Artist, Mother, Proud & Serious annual publication, and Art Seen Magazine by The Curator's Salon), and creating opportunities for women artists.